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GDPR - Legitimate Interest Guidance

The ICO have published their long-awaited legitimate interest guidance. Many marketers have pinned their hopes upon legitimate interest as how they will justify their marketing activity under the GDPR. However, until now there had been no guidance from the Information Commissioner’s Office (ICO) and this lack of guidance had created uncertainty for businesses. Industry had created their own guidance, produced by the Data Protection Network, working with the DMA and others. However, the ICO have now published their own legitimate interest guidance. The ICO’s guidance largely covers the same ground. It identifies that legitimate interest is not a new concept, in fact it exists in the Data Prot

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