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Direct Mail - How to cut through & grab attention

In today’s digital world, we are faced with so many channels, platforms, forums and feeds when advertising our company or brand. However, getting cut through and grabbing attention is actually becoming harder and harder. It’s a distant memory now, those old times when your letterbox was jammed – how many emails do you get compared to business post through your door? Therein lies the new opportunity with direct mail for B2B marketing. Plus in the new GDPR world, direct mail is subject to fewer regulations than electronic communications. When you look at the stats, direct mail holds attention for longer (up to 17 days on average). Studies have also shown that direct mail is seen to be more bel

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