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What are the benefits of postal marketing?

The EU General Data Protection Regulation (GDPR) will come into force 25th May 2018. Developed to provide consumers with more power over how their data is collected and used, it will have a huge impact on the processes used by businesses to handle information. While regulations are often seen as a burden on time and resources, GDPR provides an opportunity for businesses to stand out. The law is being introduced to encourage transparency and firms that can reflect this in their customer communications will begin to build new relationships and strengthen existing ones How will this effect Direct Mail ? Well, the ICO has now clarified this in a new FAQ section on its website, which has appeared

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