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What is distributed marketing?

In the unprecedented complexity of today’s marketing mix, with more channels and customer touch-points than ever before, maintaining brand cohesion is a daunting task. It wasn’t so long ago that a marketing department would only have to focus on adverts, promo materials and direct mail. Ah, simpler times! Nowadays, you can add to that social media, websites, SEO, PPC, emails and whatever else is just around the corner. The potential for inconsistency and brand damage is practically limitless. So how are we, as marketers, supposed to find order in this chaos? Well, allow me to introduce – distributed marketing. What is distributed marketing? Distributed marketing, as its name suggests, is an

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