Is your Christmas Present A Marketing Disrupter?

With Christmas fast approaching, your thoughts could well be turning to what Santa might be bringing you. If you have been very good and are very, very lucky you might get a new iPhone (if you are an Android’ve obviously been very naughty!). If so, you might not know that there’s a surprise lurking in your camera app. As part of iOS 11, Apple decided to throw in a native QR code reader. You may remember Quick Response (QR) codes — super-charged barcodes — from the ‘noughties’, when they were heralded as the next big thing. Trouble is, they never caught on, at least not in Europe. The big issue was that to unlock the QR codes you had to download and install a special reader app..

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