December 11, 2019

With Christmas fast approaching, your thoughts could well be turning to what Santa might be bringing you. If you have been very good and are very, very lucky you might get a new iPhone (if you are an Android Lover....you’ve obviously been very naughty!). If so, you mig...

October 1, 2019

No one knows your brand better than your corporate marketing team. At the same time, no one knows your local customers better than the people who work with them face-to-face every day.

Still, most enterprises are struggling to grow their brands at a local level without...

August 12, 2019

Digital repository solutions are becoming increasingly popular within organisations but when talking about these solutions to people unfamiliar with the concept, there are often similar questions asked. We've listed a few of these to (hopefully) shed a bit of light on...

June 10, 2019

In the unprecedented complexity of today’s marketing mix, with more channels and customer touch-points than ever before, maintaining brand cohesion is a daunting task.

It wasn’t so long ago that a marketing department would only have to focus on adverts, promo materials...

April 10, 2019

Although there are many ways to think about performance in an organisation one of the simplest is to consider the four E’s – effectiveness, efficiency, economy and ethics.

Effectiveness is the extent to which an organisation achieves its strategic goals. These goals can...

February 21, 2019

The EU General Data Protection Regulation (GDPR) will come into force 25th May 2018. Developed to provide consumers with more power over how their data is collected and used, it will have a huge impact on the processes used by businesses to handle information.

While reg...

December 5, 2018

Organisations are increasingly using digital channels to support and develop their relationships with staff, customers, suppliers, and other key stakeholders. More and more the focus is on producing, managing and publishing a wide variety of digital resources either by...

October 23, 2018

As elearning takes a more central role in the ongoing training and development of staff in corporations, elearning departments are increasingly producing, managing, publishing and distributing a wide variety of digital learning resources – from introductory level train...

August 28, 2018

In today’s digital world, we are faced with so many channels, platforms, forums and feeds when advertising our company or brand. However, getting cut through and grabbing attention is actually becoming harder and harder. It’s a distant memory now, those old times when...

April 16, 2018

The ICO have published their long-awaited legitimate interest guidance.

Many marketers have pinned their hopes upon legitimate interest as how they will justify their marketing activity under the GDPR. 

However, until now there had been no guidance from the Information C...

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